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Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine
Publisher: Harvard Business Review Press

€�At a time when brands primarily talk about themselves, for Anthropologie to flip the script speaks volumes about “Anthropologie knows what they stand for and who their consumer is,” he said. Gilmore, coauthors, The Experience Economy and Authenticity: What Consumers Really Want. Nov 12, 2013 - Consumers are far more driven by their 1) desire to share, 2) desire for authenticity, and 3) need for relationships than they ever have been before. Mar 31, 2012 - James Gilmore is a highly contemporary entrepreneur with insight into the business world. Feedback … because they really know your product/service/brand; Be more respectful in their responses… because they don't need to rant and rave to get your attention; Tell their friends you rock … because you are open, engaged and responsive. This is what we enable our customers to do,” said Morgan Lynch, CEO and founder of Needle. Dec 16, 2010 - Your Price: $13.99- Authenticity: What Consumers Really Want Contrived. Do your customers use any of these words to describe what you sell or how you sell it? May 14, 2014 - “The market is starting to wake up to what shoppers really want authentic, credible engagement. Apr 15, 2014 - When we can build authentic relationships with our current and potential consumers, we will get authentic feedback, whether they are praising our products/services or telling us what is missing or not working for them. Mar 20, 2008 - He says “authenticity schmauthenticity!” To Asacker, it “smells of the marketing puffery we chide.” He continues, “What consumers really want is a good act. Thanks to these changes, companies that have traditionally Only after understanding this and figuring out how to insert themselves into the consumers' existing buying journey are you able to establish what consumers really want, which, in most cases, is a relationship. 2 days ago - “They're not asking the consumer to talk about the brand, they're actually saying, 'we want to see your creativity, because we value it,'” Mr. Oct 19, 2007 - James Gilmore and Joe Pine, authors of the 1999 bestseller “The Experience Economy“, have now published a new book “Authenticity: What Consumers Really Want”.